Experience it all in a 1km stretch.

• Spend 50 Get 10 January 15 until January 26,2025 shop at Downtown businesses and get rewarded with getting 10 Downtown Dollars back to spend in Downtown Pembroke. For every $50*before taxes you spend downtown, the PBIA will give you 10 downtown dollars (max 100 downtown dollars, per mailing address). Receipts can be from one business or combine receipts from multiple businesses, online purchases are valid. Submit Receipts online, in person at the PBIA office, or email pbia@downtownpembroke.ca. Downtown Dollars will be mailed out the first week of February 
• Now Hiring The Pembroke Business Improvement Area is looking to fill the position of Downtown Assistant for administrative, promotional, beautification and activation of Downtown Pembroke. Check out the full job description. Applications accepted until Jan 30, 2025 at 4pm.
• Shamrock Park Revitalization – The Pembroke Business Improvement Area (PBIA) is pleased to announce that the Shamrock Park revitalization project was selected for the My Main Street Community Activator initiative and has received support to create a space in our downtown for the community to gather and create memories. This project is supported by the My Main Street program, the Canadian Urban Institute, and the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). Full details on the project can be found in our media release and check back for updates and on upcoming events happening in the park.